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The next stop on our SEO Building Blocks series is keyword location.  Our first two lessons gave you the tools you needed to properly research keywords.  Now we’ll look at the most important places for those keywords to go to improve your rankings.

Before we jump into this section it is important to remember that your SEO plan is a long-term strategy and you may not see results right away.  Even after you become comfortable with these 5 steps (and continuously repeating or improving your technique) you may not see results as quickly as you’d like.  However, if you remain faithful to these steps you’ll see your site gradually rise through the rankings.

So, without further adieu, here are the five most important places for your keywords:

    1.  In the Anchor Text of Links from Other Sites

      Simply put – you want your targeted keywords to be the links pointing to your website.  Let’s say that your website sells all kinds of argyle socks and you want to rank high for they keyword term:  argyle socks.  Your best strategy is to get a lot of links pointing to your site (we’ll go over what a good link and a bad link look like in a future post) with the words argyle socks as the text that acts as the link.  Google and the other search engines will start to see these links and think “This website uses the words argyle socks to link to this other website which is about argyle socks.  This is a positive correlation.  Therefore when people start search for argyle socks Google will remember that a website referenced your website with that term.  Get enough of those references and you’ll start ranking high.
  1.  Keyword Use in the Title Tag You can easily change this part of your website.  Google deems this as “the most important” component of your website when determining how you should rank for certain key words.  Essentially, the thinking is that your page will be centered around a certain topic and it will have a title to match.  Therefore a web page about argyle socks will have a page title with the term “Argyle Socks” in it.  Additionally – the closer to the beginning of the title tag your word is the greater weight it will carry.
  2. Use of the Keyword in the Root DomainThis may or may not be possible – depending on your marketplace and your niche.  The root domain is what your website is.  (www.RootDomain.com).  If you managed to get a root domain that matches your core product or service than consider yourself lucky. The reasoning behind this being important is pretty simple:  If you are centering your website around a specific word or phrase then there is a good chance that is what your website is about.  For example, you wouldn’t think that www.ArgyleSocks.com would be a bowling ball website, would you?
  3. In the Anchor Text of Links Inside Your WebsiteHow you link to certain pages on your website is important too.  If you discover that red argyle socks is a search term that gets a reasonable amount of search traffic you’ll want to make a page dedicated to red argyle socks.  Then you’ll want to link to that page with the phrase “red argyle socks”.  The reasoning here is the same as in #1.
  4. Use of your Keyword in a H1/Headline TagYou’re probably learning that Google and the search engines take a lot of clues from you on how to rank your website.  If you put something in a headline tag you’re indicating that it is important – therefore Google will think it is important.

I hope these tips help!  If you have any success stories please share them.

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