Small Businesses Get Business with Social Media
An overwhelming number of businesses are turning to social media to acquire more customers – especially small businesses. And with good reason – nearly 45% of small companies report acquiring new customers through social media.
That 45% compares to 36% and 28% of medium and large companies respectively. And that makes sense if you think about it. Large corporations have a huge advertising budget when compared to a locally-owned business. Small businesses must compete by leveraging their relationships and ties to the community.
When I was a kid we’d always get our shoes at a little place called Lou’s Bootery – a family owned business that still stands today. Mr. Pikus would always greet us by name and always had a story to tell. One of his specialties was showing us how to do little tricks with rubber bands or how to place a quarter on your elbow and then catch it before it hit the ground. It may sound like simple stuff but to a 5-year old this is really cool stuff. Mr. Pikus engaged us and treated us well. That’s why we went back again and again – that and he had a good selection.
Social media is a great way to continue to tell your story, engage prospects and customers. and reach out to the community. You can react quickly to respond to community events and add a personal touch that customers love and large companies can’t compete with.